24 Hours of Happy




“It mighthttps://razy what we’re 'bout to say, but this year Nickel’s come a long way. Because we’re happy!”

The past few weeks, people in cities around the world have filmed music videos for Pharrell Williams’ hit song, “Happy” as part of the United Nation’s celebration of the International Day of Happiness on March 20th. The team at Nickel Communications decided that it was Sarasota’s turn! Lindsey, our very own Creative Director, planned, filmed, and helped edit the video to show the world why our city is so unique.

We recruited help from local performers from Asolo Repertory Theatre, the Players Theater, girls from Girls Inc. of Sarasota, students from Ringling College of Art + Design, and several other Sarasota residents and visitors. Most of the filming was done one Sunday, March 23, at locations including Siesta Key Beach, Five Points Park, the Palm Avenue Garage, Bayfront Park, and the Ringling Bridge. The end product, “Sarasota: Destination Happy” showcases just a snippet of what makes Sarasota unique.

Since uploading the video to YouTube on Thursday, March 27th, we’ve had over 4,300 views and over 75 likes! Over 70 happy people have also shared the video from our Facebook page and we were even featured in This Week in Sarasota. Check out the article here:


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Nickel Communications, LLC
47 S Palm Ave Suite 201
Sarasota, FL 34236

Web Design and Digital Marketing by Think Donson website color 1