Invest in the Power of Girls

Today marks the official launch of Girls Inc. of Sarasota County's Invest in the Power of Girls capital campaign. The campaign creative, production, motion and still photography and website are the result of the collaboration between Nickel Communications, Alex Stafford Photography and Vivian Owen.

"There is an expression in our industry,' give two creatives and a six pack and you can solve any problem,' and that is exactly what happened in this instance," shared Lindsey Nickel-de la O, creative partner.

Girls Inc. came to Nickel Communications with idea for creating a capital campaign around the promotion of its Microsociety and workforce readiness programs. After reaching out to Stafford and Owen, the team developedInvest in the Power of Girls.

The campaign focuses on communicating the message that what Girls Inc. does today directly correlates to the future of every girl in its programs. They hold the workforce of tomorrow. Every business who donates or sponsors Girls Inc. programs are  making an investment with 100% return to your future workforce.

The campaign features four Girls Inc. girls, ranging from ages 5 to 9, in STEM focused careers including engineering, finance, manufacturing and health care. To find out more, or to donate, please visit www.powerofgirls.org. 

Watch for the print campaign running in Biz 941, Sarasota Magazine, West Coast Woman and The Observer Group publications.