And The Two Amy's, Five Gold and Two Silver ADDY’s Go To... Nickel Communications.

Nickel Communications is excited to announce that it recently signed three new clients: Home Resource, Season of Sculpture and Professional Benefits Inc. Each business is unique to its industry in Sarasota.

Home Resource, www.HomeResource.com

Home Resource is Southwest Florida's leading contemporary furniture showroom.

Carrying premier North American and European/Italian furniture lines from companies such as 7th & SEVENTH DESIGNS, Adriana Hoyos, American Leather, Arktura, Artifort, BDI, Bonaldo, BonTempi, Carter Furniture,CIACCI, Coalesse, Copeland Furniture, COR, Creative Accents, Creative Elegance, Curvet, Dedon,Dellarobbia, Dileto, DRAENERT, DREIECK, ESTEL , Fontana Arte, FRIGHETTO , Fritz Hansen, Gamma International, Gandia Blasco, Green and Sienna, Gyform, Heller, Herman Miller®, INTERLUBKE, Janus et Cie,Johnston Casuals, Kartell, Kenneth Cobonpue, Knoll, Lafer, Lazar, Lief Peterson, Ligne Pure, Magis,Majestic Mirror & Frame, Missoni Home, MOOOI, MOROSO, Naos Action Design, Oggetti, Phillips Collection,Pietro Costantini, Radius Furniture Design, Richard Schultz, Robert Abbey, Rossetto, Simon, SPECTRAL,Thayer Coggin, Tomasella, Trend, Van Teal, Vitra, and others.

Home Resource is know for it's remarkable furniture and design solutions for any room, watch for our 2013 TV campaign starting in March!

Season of Sculpture, www.seasonofsculpture.org

Sarasota Season of Sculpture is a non-profit group responsible for organizing and producing an International Invitational Exhibition of large-scale sculptures along Sarasota’s Bayfront. Their mission is to accessibly display and encourage quality public art in order to enrich the cultural and educational experience of residents and visitors. This year Season of Sculpture will be installing Complexus, hosting world renowned sculpture Chakaia Booker and Season 7 of sculptural wonder on the Sarasota waterfront.

Professional Benefits Inc., www.professionalbenefits.org

Professional Benefits, Inc. and Benefits and Planning Inc specialize in personalized insurance services for groups as well as individuals, in addition to being full service financial broker through Pershing LLC and offer annuities through all major insurance companies. Specializing in income planning for retirement as well as estate planning.

The AAF Suncoast packed the Polo Grill for it's kick off to ADDY season with an insightful and informative panel of experts on How to Win an ADDY. Sam Stern, CEO/Chief Brandtrepreneur  of CAP Brand Marketing, Angela Massaro-Fain, President & Partner of Grapevine Communications , and Richard Skiermont, Creative Director at Clarke Advertising & Public Relations shared their experiences in building award winning campaigns. Moderated by Art Mahoney, our biggest take away from the panel was to "Stick to the Creative Brief."  With the right strategy and understanding of the clients objectives, the creative will evolve to engage consumers. As we grow we are always looking to improve and we are very thankful to the AAF for putting on anther strong program. Check out a handful of photos captured at the event by Alex Stafford Photography.

The Family Healing Center is now available to help you re-discover your well with a series of wellness tips that can be found on many of the products at the Earth Origins Market on Beneva Road in Sarasota. Christina Captain, AP, DOM has put together more than 30 wellness tips and recipes that share important, but generally unknown information about everything from grains to supplements to dairy products and even wine.

Starting this month you can also join Christina Captain on a healthful holiday shopping excursion at Earth Origins Market on Saturday, November 17. Christina will travel through the store educating participants on important nutrition and product information that comes with her many years of nutritional studies.

So, if you don't know the difference between quinoa and chamomile and think Chia seeds grow a Chia pet, join Christina Captain on Saturday, November 17 from 11 to noon at Earth Origins and re-discover your well.

Today marks the official launch of Girls Inc. of Sarasota County's Invest in the Power of Girls capital campaign. The campaign creative, production, motion and still photography and website are the result of the collaboration between Nickel Communications, Alex Stafford Photography and Vivian Owen.

"There is an expression in our industry,' give two creatives and a six pack and you can solve any problem,' and that is exactly what happened in this instance," shared Lindsey Nickel-de la O, creative partner.

Girls Inc. came to Nickel Communications with idea for creating a capital campaign around the promotion of its Microsociety and workforce readiness programs. After reaching out to Stafford and Owen, the team developedInvest in the Power of Girls.

The campaign focuses on communicating the message that what Girls Inc. does today directly correlates to the future of every girl in its programs. They hold the workforce of tomorrow. Every business who donates or sponsors Girls Inc. programs are  making an investment with 100% return to your future workforce.

The campaign features four Girls Inc. girls, ranging from ages 5 to 9, in STEM focused careers including engineering, finance, manufacturing and health care. To find out more, or to donate, please visit www.powerofgirls.org. 

Watch for the print campaign running in Biz 941, Sarasota Magazine, West Coast Woman and The Observer Group publications.