Combining Kristine’s 25+ years of marketing and public relations experience with Lindsey’s much shorter but intense 10 years of marketing and advertising experience seemed like a natural thing to do one year ago. While some people thought we were crazy, we knew we had the capacity to be much better together then by ourselves and with some exceptions that has been our experience of year one.
Clients have entered at a steady pace and each one has brought a passion for their business and a clear cut set of goals. We have been swept up in their passion and have been proud to represent them.
We’ve managed to create campaigns that have exceeded the objectives set by our clients and some of that work brought us a record of five gold Addy awards and two Amy awards this spring, which was very gratifying. Among other awards, we also claimed a third place and the “community choice award” this summer for the mobile app StreetWize at Startup Weekend TampaBay.
One year later we are now in our third office having outgrown the preceding two. It continues to keep the postman confused.
We’ve been blessed to share our creative space with some talented students from Ringling College of Art and Design and they’ve brought a tremendous amount of energy, technology and cold pizza to the office.
Giving back to the community has been very gratifying as well. We decided early on to have one pro-bono client each year and the “Invest In The Power of Girls” campaign, for Girls Inc. Sarasota, was a joy to work in every way. Lindsey invests her extra time in her professional association group, the American Advertising Federation, and Kristine is serving as President of the Ringling College Library Association.
As first years go, this was very different to the very first year Lindsey and Kristine spent together back in 1982 or the first year in Florida in 1989, but it has been equally as exciting and rewarding. Thank you for sharing in the journey and we hope to grow with you in years to come.