Follow the Creative Brief!

The AAF Suncoast packed the Polo Grill for it's kick off to ADDY season with an insightful and informative panel of experts on How to Win an ADDY. Sam Stern, CEO/Chief Brandtrepreneur  of CAP Brand Marketing, Angela Massaro-Fain, President & Partner of Grapevine Communications , and Richard Skiermont, Creative Director at Clarke Advertising & Public Relations shared their experiences in building award winning campaigns. Moderated by Art Mahoney, our biggest take away from the panel was to "Stick to the Creative Brief."  With the right strategy and understanding of the clients objectives, the creative will evolve to engage consumers. As we grow we are always looking to improve and we are very thankful to the AAF for putting on anther strong program. Check out a handful of photos captured at the event by Alex Stafford Photography.