Building Outstanding Brands

“A Brand is a person’s gut feeling about a product, service or company.”

This year, Nickel Communications had the unique opportunity to craft fresh connections between an established organization and its consumers target audience through brand design and messaging. 

In a collaborative effort for the Adfed Suncoast Public Service project we joined forces with Steve Boris of Boostdfm and Brad!Bryan Multimedia for a huge pro-bono campaign for the Mental Health Community Centers of Sarasota.  The campaign was multi-faceted and included a new logo, tag, signage, collateral and auser-friendly, updated website was put into place with fresh design and copy. The team finished off the project with an integrated print and digital marketing campaign, and television PSA.

Our objective was to transform the perception of Mental Illness so it is viewed as a “real” disease by the general public by raising awareness of three key messages:

  • 1 out of every 4 individuals will experience a diagnosable mental illness this year 
  • Mental illness is more common than Cancer, Diabetes, and Heart Disease combined and MHCC offers access to local services for support and recovery
  • Diagnosis and treatment will help those in need, bolstering our entire community

Our Campaign “Big Idea”: Step Into the Light 

The cultural view on Mental illness is synonymous with weakness, humiliation and shame. Often those suffering from mental illness keep those closest to them in the dark, isolating themselves from support and making the recovery process more difficult. The “Step into the Light” campaign is the story of those with untreated mental illness and the impact it had on their lives and the lives of those around them. 

Our campaign launched in October 2015 and can be seen below.

Mental Health Community Centers Website

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The Founders Golf Club, The Place to Play

This summer, the Nickel Communications team spent a lot of time at the club. No, we weren’t sipping mint juleps and lounging on the verandah (although that does sound like the perfect summer!), we were shooting a brand anthem video for The Founders Club (TFC), one of Sarasota’s most gracious and esteemed country clubs.

Over several weeks, the Nickel team shot footage of everything that makes The Founders Club the most exquisite country club in Sarasota, from the golf course to dinner at the club house, the tennis court to the yoga studio.

Often times, promotional videos for country clubs usually take a traditional route, using paid actors and models to play the club’s members. Nickel wanted to showcase a more authentic vision and feature only real members of The Founders Club, giving viewers a honest sense of what a day in the life is for TFC members.

The final product, a two-minute video, showcases the beauty and camaraderie of The Founders Club and encourages potential members to come out and see what makes The Founders Club so special. Take a moment and immerse yourself in The Founder’s Club experience below. 

If your organization is in need of an outstanding online video that tells your story, reach out to [email protected] to find out how video can work for you!

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Mid-Century is Revived at the Sarasota MOD Festival

In October, the Sarasota Architectural Foundation hosted the Sarasota MOD Festival, showcasing Sarasota’s inventory of mid-century modern architecture with lectures, house tours, trolley tours and a boat tour. 

As home to the Sarasota School of Architecture and several buildings of note by acclaimed architects including Paul Rudolph, Victor Lundy and William Zimmerman, Sarasota is the perfect spot for a celebration of great architecture and design.  

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Nickel Communications teamed up with consultant Susan Harkavy to bring in several journalists from across the country, all writing for major publications, including Architectural Record, Modern Magazine, Coastal Living, AIArchitect, Architect’s Newspaper and Tropic Magazine. 

Nickel and SAF also developed another collaboration by working with Visit Sarasota to fund travel expenses for the journalists to attend MOD. 

During the four-day festival, Nickel was the official on-site public relations firm, working with the journalists to make sure they connected with the best sources and got all the facts they needed to write compelling stories. 

The journalists wrote wonderful pieces about MOD and Sarasota’s architecture and in total, the articles garnered an audience reach of about 30 million, which will help drive attendance to next year’s festival and ensure that it becomes even more successful event. 

If you are in need of fresh creative or a big splash in the media for your upcoming event, contact [email protected]. See all our work at

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Play, Learn and Grow at The Children’s Rainforest Garden at Selby Gardens

How are we spending our summer?  In Sarasota’s Best backyard ever! Nickel Communications recently teamed up with one of our favorite videographers, Brad Bryan from Brad Bryan Multimedia to produce a TV and web videos for Marie Selby Botanical Gardens. The 30 second TV spot and a two minute web video promoted summer family fun at Selby’s newly built Children’s Rainforest Garden. 

Our inspiration came from our initial experience in the rainforest garden. We put our kid caps on and spent the afternoon as explorers, discovering the secrets of biodiversity and joy under the Banyan canopy. Selby loved our youth-focused story line and encouraged us to bring this experience to life by marrying visuals of local families at play with animated elements that allowed to see the gardens through the lens of a child. 


Of course, it’s not a NC project without a guest appearance by our youngest team member, Evangeline Nickel-de la O. Who, at this rate, will have a commercial reel longer than most child stars by the time she is five years old. 

Storytelling is our passion, so if you, your client or your business is interested in telling your story with a brand video or TV commercial, let us take you for coffee and find out more. Contact Kristine at 941-928-5572 or email her at [email protected]

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Making Waves - Nickel Wins Three District ADDY Awards at the 4th District American Advertising Competition

Nickel Communications brought home three major honors Saturday night from the 4th District American Advertising Awards in Tampa.

3 District ADDY Awards for Nickel Communications in SarasotaNickel won three District ADDYs — more than any other agency in ADFed Suncoast, which includes Sarasota.

Our team was honored along side Ringling College of Art and Design and many of Nickel interns and Lindsey's students including Paige Caruso, Jessica Kuykendall and students Jack Dess and Cristina Hernandez pictured with Vivian Owen and Lindsey. 

Winning campaigns include our Home Resource Television campaign, and the Girls Inc. of Sarasota County I am More” campaigns public service announcement and song.

Its such an honor to be recognized for our work at this level,” said Kristine Nickel, president and managing partner. Its a testament to the great creativity of our team.

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Nickel Communications, LLC
47 S Palm Ave Suite 201
Sarasota, FL 34236

Web Design and Digital Marketing by Think Donson website color 1