When Nickel Communications creative director Lindsey Nickel-de la O taught the pre-college advertising course at Ringling College of Art and Design this summer, she never thought a class assignment would turn into Nickel’s next advertising campaign, but that’s exactly what happened.

Girls Inc. of Sarasota County proposed a challenge to Nickel Communications at the end of August: help the organization raise $150k to be matched in the month of September with a funny, eye-catching, social campaign. 

This past September, the Nickel Communications team took a dive into stop motion for the launch of the ‘I Am More’ campaign for Girls Inc. of Sarasota County. Instead of blowing stuff up for an action packed girl-power spot, the commercial blossomed from a song our very own Lindsey Nickel-de la O, creative director and partner at Nickel, wrote and recorded, titled “I Am More”. The song can be downloaded on iTunes, with all proceeds benefiting Girls Inc. of Sarasota.