Lindsey Nickel-de la O Inspired Tampa Bay to Be More

Our very own Creative Director, Lindsey Nickel-de La O, showed Ignite Tampa Bay the power of MORE a few weeks ago at the Cuban Club Theater in Ybor City. She delivered a powerful five-minute presentation to a sold-out crowd of around 350 people.

Lindsey spoke about the “I AM More” educational platform, which she helped develop last year with Girls Inc. of Sarasota. The curriculum can be used to empower girls of all ages and directly combats negative media messaging, bullying, eating disorders and challenges girls face at home.

Lindsey’s emotional presentation sparked real-time responses from the crowd via Twitter. 


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“It was an honor to present at Ignite Tampa Bay on a topic so close to my heart— empowering girls to ‘be more’ and to be their best selves,” said Nickel-de la O.

Lindsey and Girls Inc. of Sarasota hope the “I AM More” curriculum will be implicated in schools across the country. “This program has the potential to increase self-esteem, courage and community in girls across the country,” said Lindsey. “Presenting at Ignite helped broaden the reach of this program and hopefully made some people consider contacting Girls Inc. of Sarasota or myself to get involved.” 



About Ignite:
Ignite started in Seattle in 2006 and debuted in Tampa Bay in 2006. Brady Forrest, Technology Evangelist for O’Reilly Media, and Bre Pettis of, formerly of MAKE Magazine, started the international community. Each speaker is given a very strict five-minute time limit to present with only 20 slides that advance every 15 seconds. 


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24 Hours of Happy



“It might seem crazy what we’re 'bout to say, but this year Nickel’s come a long way. Because we’re happy!”

The past few weeks, people in cities around the world have filmed music videos for Pharrell Williams’ hit song, “Happy” as part of the United Nation’s celebration of the International Day of Happiness on March 20th. The team at Nickel Communications decided that it was Sarasota’s turn! Lindsey, our very own Creative Director, planned, filmed, and helped edit the video to show the world why our city is so unique.

We recruited help from local performers from Asolo Repertory Theatre, the Players Theater, girls from Girls Inc. of Sarasota, students from Ringling College of Art + Design, and several other Sarasota residents and visitors. Most of the filming was done one Sunday, March 23, at locations including Siesta Key Beach, Five Points Park, the Palm Avenue Garage, Bayfront Park, and the Ringling Bridge. The end product, “Sarasota: Destination Happy” showcases just a snippet of what makes Sarasota unique.

Since uploading the video to YouTube on Thursday, March 27th, we’ve had over 4,300 views and over 75 likes! Over 70 happy people have also shared the video from our Facebook page and we were even featured in This Week in Sarasota. Check out the article here:


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New Math: Nickel Communications Turns 9 Submissions into 11 Awards at 2014 Adfed Suncoast ADDY Underground

We might need more room on our wall! This past Saturday night at the 2014 American Advertising Federation Suncoast ADDY Awards, Nickel Communications took home some prestigious awards, earning three gold awards, three silver awards, two judges awards, one AMY award, and the coveted People’s Choice Award. 


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Our three gold awards were all for aspects of the Girls Inc. “I AM More” campaign, including the campaign as a whole, the television public service announcement, and the exclusive song written and recorded for the campaign. We also are credited for the Adfed Suncoast’s Gold ADDY for the “Through the ADDY Glass” video we wrote, directed and produced for the 2013 ADDY awards. Silver ADDYs were awarded for our Top Dog event promotional material, a Home Resource commercial, and a look book for TreborStyle, which also won the AMY award, honoring the best work in an award category. Our commercials, both for Home Resource and “I AM More”, won the judges awards. And “I AM More” took home the People’s Choice for us, as well! If you haven’t seen our work, you can find it or on the ADDY Underground Winners Gallery at


“These new awards will join other successful campaign recognition on our wall of client achievement in the Nickel office,” said Kristine, our President and Managing Partner, “We’re thrilled to have our work endorsed in this way by an independent panel of industry leaders.” We want to thank everyone who contributed to our awards and we’ll thrive to continue making successful, powerful, and engaging work!




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Hole in One for Nickel Communications

The exclusive Founders Golf Club in Sarasota has recently named Nickel as its agency of record for marketing and strategic communications.

b2ap3_thumbnail_FoundersClub.jpg The Founders Club -

The Founders Club is a private, traditional Golf and Social Club Community that expresses and encourages communion with nature, camaraderie among neighbors, and connection to the timeless traditions of Scottish links golf.

Check back for PR and creative updates featuring the one-of-a-kind course and lifestyle amenities found only at The Founders Club.

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Storedrobe: Coming To A Mobile Phone Near You


We are proud to announce that Storedrobe, pitched by Nickel Communications Creative Director and Partner Lindsey Nickel and Sheena Koshy, was named the winner of the Glidea Pitch 2013. The Glide Interactive expert team will develop the app together with Lindsey and Sheena for free, and ten percent of revenue will be donated to a charity agreed upon by all parties. Storedrobe will be the first app incubated and launched through the Creative Cultivation Project, the innovation arm of Nickel Communications.

“Glidea Pitch has been an awesome experience,” said Lindsey. “We are excited to partner with Glide Interactive in bringing Storedrobe to market!”

Storedrobe is the brainchild of Lindsey Nickel, Travis Miller, Austin Allbritton and Sheena Koshy created while working on StartupBus Southeast. Storedrobe hopes to answer the age old question – I am looking at a closet full of clothes, why do I have nothing to wear? Storedrobe allows users to track their wardrobe, match it to future purchases, and get advice from style mavens. The app takes the guesswork out of looking great.

“We envision a social component to this app that would make it truly unique,” said Sheena. “This would allow users the option to not just carry around a virtual wardrobe, but also their own circle of virtual stylists.”

Check out all buzz about Storedrobe and the Glidea Pitch in these news stories. and

To find out more information about Glidea Pitch 2013 visit or Glide Interactive visit

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Nickel Communications, LLC
47 S Palm Ave Suite 201
Sarasota, FL 34236

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